Executive Directors:

Vinny Roche - Chief Executive

After five years as First Choice Homes Oldham’s Commercial Director and then Deputy Chief Executive, Vinny was appointed as our Chief Executive in January 2018.

Vinny has over 20 years experience in housing. His principal focus as Chief Executive is to deliver First Choice Homes Oldham's vision of “Improving lives in Oldham” by delivering our strategic objectives:

  • Excellent landlord services
  • Create thriving communities
  • Building new homes

Key to this delivery is Vinny’s commitment to customer excellence and working in partnership with principal stakeholders. These include our customers, public sector organisations such as local authorities, health providers and commissioners and Homes England.

Chloe Christian - Executive Director Corporate Services

Chloe oversees the Corporate Services Directorate. This includes Finance and Income Collection teams as well as a range of business support services - ICT, the People Team (providing HR, training and development support), Business Intelligence, Governance and Assurance and Marketing and Communications.

Prior to her position as Director of Corporate Services, Chloe was First Choice Homes Oldham’s Assistant Director of Finance, a position she held from 2010.

Chloe has over 15 years’ experience in social housing and has been financial lead on two stock transfers. This includes the transfer of 12,500 from Oldham Council to First Choice Homes Oldham in February 2011.

Heidi Thompson - Executive Director Homes and Investment

Heidi oversees the Homes and Investment Directorate. This includes New Build Development, Strategic Asset Management and Property Care our in-house repairs and maintenance team. Heidi is tasked with delivering value for money investment in our existing homes and development programme, whilst delivering excellent customer services.

Heidi’s key focus is developing lasting relationships and working in partnership with Housing Associations, Local Authorities, Developers, Contractors and Consultants to deliver a range of mixed tenure developments, where accelerated construction is a key driver to delivering more homes for people who need them. Heidi has extensive experience working in the property investment and maintenance market, working in the private sector for Willmott Dixon, Kier and Kirklees and is passionate about enabling others to be the best they can possibly be and a great advocate for Women in Construction.

Karen Baildon - Interim Executive Director Customer First

Karen is the Interim Executive Director Customer First and oversees services for customers, including Health and Housing Need, Contact Centre, Customer Engagement, Neighbourhood Services, Estate Caretaking and Grounds Maintenance. She is tasked with ensuring that our services deliver great customer outcomes and are efficient.

Karen has worked in the housing sector for 20 years and was previously at Halton Housing.  Karen believes that customers should get a fair deal and always be treated with respect and is committed to championing their needs and investing in activities which achieve positive and lasting social impact.

Enable accessibility ReciteMe Text to Speech Reader